Episode 53 – Bill Wignall – Sangoma Technologies Corporation
October 22, 2020

Episode 53 – Bill Wignall – Sangoma Technologies Corporation

David Barr chats with Bill Wignall, President and CEO of Sangoma Technologies.

Subtitle: From hardware to software: providing a whole solution.

In this episode David Barr, President, CEO and Portfolio Manager, chats with Bill Wignall, President and CEO of Sangoma Technologies. They discuss Bill’s nine years at the helm of Sangoma, starting from his initial goals for the company and how they have achieved the growth they have, including migrating away from hardware and declining market segments to where they are today. They also cover the impact of COVID-19 on the business and the key lessons Bill has learned since becoming CEO.

Key Takeaways

[02:37]A look at what Sangoma’s business was like when Bill first arrived as CEO.
[05:00]The goals Bill set when he re-launched Sangoma, including a focus on turning around cash flow.
[09:12]The core value propositions of Sangoma today and what makes them unique.
[15:24]A discussion about one of Sangoma’s first significant acquisitions under Bill, Digium, and Sangoma’s M&A process.
[25:40]Acknowledging that a strategy isn’t working out and taking the decision to stop doing it.
[29:34]Industry consolidation and how Bill sees that playing out.
[31:21]The three phased impact of COVID-19 on Sangoma’s business and how the company is navigating the pandemic.
[40:30]Lessons learned since Bill became CEO of Sangoma.

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